Our CEO + Head of Sales

Meet Kelly Aaron, the visionary behind Blueprint Lighting. With a profound passion for modern design and art, Kelly embarked on her entrepreneurial journey over 20 years ago, opening her first business and venturing into the world of curating museum exhibitions and facilitating the sale of rare pieces through high-end auction houses.

Fueled by her unwavering love for creativity and craftsmanship, Kelly founded Blueprint Lighting in 2016, driven by a deep desire to bring hand-crafted modern fixtures to the world. Her remarkable reputation stems from a relentless dedication to quality and an innate ability to transform spaces with innovative designs.

Recognized as a go-to resource for the interior design community, Kelly's commitment to customization and attention to detail have positioned Blueprint Lighting as a trusted name in the industry.

Beyond her professional pursuits, Kelly is a mother of three, a complete music nerd, and a former theater kid who serves on the Board of Directors for The New Group, a renowned off-Broadway theater company. She’s an enthusiastic cook and baker who loves hosting family and friends, traveling, running, and spending time outdoors.

Our Team

Creative Director

Joshua Aaron

Josh is the larger-than-life creative mastermind behind Blueprint Lighting, as well as the husband to our Chief Luminary, Kelly. With his infectious humor and unparalleled zest for life, he infuses our creations with a playful energy that sparks real joy.

VP of Operations

Orlando Marin

With over a decade of executive management experience in AdTech engineering, Orlando made the move to manufacturing in 2025 as VP of Operations of Blueprint Lighting. With a passion for order and efficiency, his oversight keeps both projects and people on task in every corner of the company.

Client Experience Manager

Zoe Gold

Zoe is our Client Experience Manager, ensuring seamless support for clients across the US and internationally. Outside of work, they enjoy rollerskating, gaming, dancing, and origami.

Lead Designer

Sami Rettig

With a blend of artistic flair and technical expertise, Sami creates lighting marvels, proving that greatness knows no bounds (even when you're 5' 1 ¼"). With a strong foundation in design principles, Sami brings a fresh perspective and innovative ideas to Blueprint Lighting. Her attention to detail and passion for pushing the envelope ensure that each new lighting creation is one to be remembered.

Marketing & Partnerships Manager

Annabel Reed

Annabel is the Marketing & Partnerships Manager at Blueprint Lighting, where she leads the company's social media accounts, newsletters, website, and strategic partnerships, collaborations, and more. In her free time, she enjoys thrifting, taking pictures of clouds, rediscovering childhood joys, and doodling.